Business Storyteller

Role Overview

The Lead Business Storyteller will own the voice of the Foodstories café business by crafting engaging stories around our food, people, products, experiences, and brand philosophy. This role combines content strategy, customer experience, marketing, and brand communication to build emotional connections with our audience and strengthen the Foodstories brand.

Key Responsibilities

Brand Storytelling

● Develop and own the brand narrative across cafés, menus, packaging, digital channels, and in-store experiences.

● Translate business goals into compelling customer stories that drive engagement and brand affinity.

● Create storytelling frameworks for new café launches, seasonal campaigns, and product introductions.

Content Strategy

● Plan and create high-quality content for social media, websites, emailers, blogs, menus, and marketing collateral.

● Write engaging copy for campaigns, product descriptions, event promotions, and customer communications.

● Ensure a consistent tone of voice across all customer touchpoints.

Café Experience & Community

● Bring café experiences to life through storytelling, events, workshops, and customer engagement initiatives.

● Capture and showcase stories behind chefs, artisans, producers, and local ingredients.

● Develop concepts that encourage customer participation and community building.

Cross-Functional Collaboration

● Work closely with Marketing, Operations, Culinary, Category, and Design teams to execute integrated campaigns.

● Support new product launches with creative narratives and communication plans.

● Collaborate with photographers, videographers, designers, and influencers to create impactful content.

Brand Growth

● Identify opportunities to enhance customer engagement through innovative storytelling formats.

● Analyze content performance and customer insights to refine communication strategies.

● Stay updated on trends in food, hospitality, retail, and lifestyle branding.

Desired Candidate Profile

● Bachelor's degree in Marketing, Journalism, Communications, English, Hospitality, or a related field.

● 5–8 years of experience in Brand Marketing, Content Strategy, Copywriting, Storytelling, or Creative Communications.

● Experience in hospitality, cafés, restaurants, food brands, lifestyle, luxury, or consumer brands is preferred.

● Exceptional writing, editing, and communication skills.

● Strong understanding of social media, content marketing, and customer engagement.

● Ability to think creatively while balancing business objectives.

● Passion for food, culture, hospitality, and consumer experiences

Key Success Metrics

● Customer engagement across digital and offline channels.

● Brand consistency across all touchpoints.

● Growth in social media engagement and content performance.

● Successful execution of café campaigns and product launches.

● Customer feedback and brand recall.

● Increase in footfall and community participation through storytelling initiatives.

What We're Looking For

● A naturally curious storyteller with a passion for food and hospitality.

● Someone who can turn everyday moments into memorable brand experiences.

● A creative thinker who understands both business strategy and emotional storytelling.

● A collaborative professional who thrives in a fast-paced, entrepreneurial environment.