Lead Business Storyteller

Key Responsibilities Brand Storytelling

● Develop and own the brand narrative across cafés, menus, packaging, digital channels, and in-store experiences.

● Translate business goals into compelling customer stories that drive engagement and brand affinity.

● Create storytelling frameworks for new café launches, seasonal campaigns, and product introductions. Content Strategy

● Plan and create high-quality content for social media, websites, emailers, blogs, menus, and marketing collateral.

● Write engaging copy for campaigns, product descriptions, event promotions, and customer communications. ● Ensure a consistent tone of voice across all customer touchpoints. Café Experience & Community

● Bring café experiences to life through storytelling, events, workshops, and customer engagement initiatives. ● Capture and showcase stories behind chefs, artisans, producers, and local ingredients.

● Develop concepts that encourage customer participation and community building. Cross-Functional Collaboration

● Work closely with Marketing, Operations, Culinary, Category, and Design teams to execute integrated campaigns.

● Support new product launches with creative narratives and communication plans.

● Collaborate with photographers, videographers, designers, and influencers to create impactful content. Brand Growth

● Identify opportunities to enhance customer engagement through innovative storytelling formats.

● Analyze content performance and customer insights to refine communication strategies.

● Stay updated on trends in food, hospitality, retail, and lifestyle branding.

Desired Candidate Profile

● Bachelor's degree in Marketing, Journalism, Communications, English, Hospitality, or a related field.

● 5–8 years of experience in Brand Marketing, Content Strategy, Copywriting, Storytelling, or Creative Communications.

● Experience in hospitality, cafés, restaurants, food brands, lifestyle, luxury, or consumer brands is preferred.

● Exceptional writing, editing, and communication skills.

● Strong understanding of social media, content marketing, and customer engagement.

● Ability to think creatively while balancing business objectives.

● Passion for food, culture, hospitality, and consumer experiences.

Key Success Metrics

● Customer engagement across digital and offline channels.

● Brand consistency across all touchpoints.

● Growth in social media engagement and content performance.

● Successful execution of café campaigns and product launches.

● Customer feedback and brand recall.

● Increase in footfall and community participation through storytelling initiatives.

What We're Looking For

● A naturally curious storyteller with a passion for food and hospitality.

● Someone who can turn everyday moments into memorable brand experiences.

● A creative thinker who understands both business strategy and emotional storytelling.

● A collaborative professional who thrives in a fast-paced, entreprene