Brand Editor

Role Overview

The Brand Editor will be responsible for defining and elevating the editorial voice of Foodstories across all platforms. This is not a conventional copywriting role. We are looking for someone with a strong editorial instinct who can identify compelling stories, commission and edit content, maintain exceptional writing standards, and build an editorial identity that reflects the Foodstories brand.

Key Responsibilities

Editorial Strategy

● Develop and own the editorial vision and content strategy for the Foodstories brand.

● Build an editorial calendar covering food, culture, travel, craftsmanship, design, sustainability, and lifestyle.

● Identify meaningful stories that strengthen the brand's positioning and customer connection.

Editorial Content

● Write, edit, and commission long-form and short-form content across digital and print platforms.

● Produce compelling features, interviews, essays, newsletters, campaign narratives, founder stories, and brand publications.

● Edit all marketing and brand communication to ensure clarity, consistency, and editorial excellence.

Brand Storytelling

● Discover and tell authentic stories behind products, producers, chefs, artisans, and culinary traditions.

● Translate business initiatives into engaging editorial narratives.

● Shape the voice and personality of the brand across every customer touchpoint.

Publishing & Content Production

● Lead the creation of brand magazines, journals, coffee-table books, newsletters, lookbooks, and editorial campaigns.

● Collaborate with photographers, designers, illustrators, and creative agencies to produce visually compelling editorial content.

● Ensure high editorial standards in both print and digital formats.

Cross-Functional Collaboration

● Partner with Marketing, Culinary, Retail, Café, and Design teams to create integrated campaigns.

● Support product launches and events with strong editorial storytelling.

● Work with PR teams to develop press materials and thought leadership content.

Editorial Governance

● Establish editorial guidelines, writing standards, and brand language.

● Review and approve all written communication before publication.

● Mentor freelance writers and external contributors when required.

Desired Candidate Profile

● Bachelor's or Master's degree in Journalism, English Literature, Mass Communication, or a related field.

● 5–10 years of editorial experience with a leading publication, magazine, newspaper, digital media house, or publishing company.

● Strong portfolio showcasing feature writing, editing, and editorial leadership.

● Exceptional writing, editing, and proofreading skills.

● Deep appreciation for food, culture, travel, lifestyle, and design.

● Experience collaborating with photographers, designers, and creative teams.

● Ability to balance editorial integrity with commercial brand objectives.

Preferred Background

Candidates from organizations such as:

● Lifestyle and luxury magazines

● Food and travel publications

● Newspapers with feature/editorial desks

● Publishing houses

● Digital editorial platforms

● Culture and design publications